Evolving technology is enriching marketers’ toolkits for creating innovative campaigns. The advent of ChatGPT, the metaverse and virtual idols, to name a few, is quickly changing the marketing playing field. Seasoned and up-and-coming industry professionals alike ought to stay at the cutting-edge to capture customers’ imagination.

At this year’s MarketingPulse x eTailingPulse, organised by the Hong Kong Trade Development Council (HKTDC), the hottest global marketing topics will be dissected.

More than 60 marketing executives, brand representatives, advertising professionals and e-commerce experts from across the world will share insights on topics spanning ChatGPT, Web3, virtual idols, data-driven marketing, Gen Z, Environmental, Social and Governance (ESG) marketing, brand storytelling and many more.

Join them at the two-in-one event themed “Master the Future”, to be held on 15 March this year at Hong Kong Convention and Exhibition Centre (HKCEC), to learn from their success stories, marketing experiences and the latest market trends.


Insightful forums converging influential speakers

The annual conferences are a must-attend event for global marketers to hear from heavyweight speakers in order to keep abreast of industry developments and capture future business opportunities.

This year, Mauro Porcini, PepsiCo’s Senior Vice President and Global Chief Design Officer, will provide tips on integrating marketing and design, with insights on building stronger ties with customers through innovation. Dennis Chan, Founder and Creative Director of legendary jewellery brand Qeelin, will share his success in using storytelling to create a gem in the intricate world of luxury brand marketing.

Mauro Porcini, Senior Vice President and Global Chief Design Officer, PepsiCo
Dennis Chan, Founder and Creative Director, Qeelin

Next-gen marketers who are disrupting like never before will divulge how they did it. Louisa Zhu, developer of the first hyper-realistic virtual human AYAYI in Mainland China, will analyse the marketing potential of virtual human and industry trends. Alex Zhou, POP MART’s Chief Customer Officer, will lay bare the marketing strategies that made the “blind box” concept a global phenomenon, and offer insights for improving customer experiences.

To find out how to tap the latest AI craze brought on by ChatGPT to revolutionise user experiences, join in the chat with the Chairman of the Hong Kong Wireless Technology Industry Association Keith Li, Founder of OMP Online Marketing Player Shek Ka Wai (Shek), and veteran digital consultant at HDCourse Ivan So, who will share their ChatGPT user experiences and discuss the application of this revolutionary technology.

Also in the sterling cast of speakers are Margareth Henriquez, PhD, CEO of French crystal brand Baccarat; Clément Brunet-Moret, CEO for Baccarat in APAC; Silvia Garcia, former President of the Happiness Institute and Director of Global Marketing for Coca-Cola; Brian Yiu, CEO, FILA China; Carmen Chiu, Regional Managing Director for APAC at Fortnum & Mason; Arnault Castel, Founder, kapok; Moritz von der Linden, former Global Chief Digital Marketing Officer, Mars (2020-2022) ; Gao-na, Head of Mengniu Overseas Business, Hong Kong and Macao Region, Inner Mongolia Mengniu Dairy (Group) Company Ltd; David Bell, Founder of Pretty Ballerinas; Mayumi Tsuryu, Executive Officer for Sustainability Development Department, Seven & i Holdings; Gaëtan Belaud, Global Head of Ads Resellers at Spotify; Bin He, Chief Customer Officer for Tim Hortons China; and Baptiste Le Gal, Chief Revenue Officer for APAC at the Vestiaire Collective.

Action-packed programme for achieving practical results

The conference will also present a series of theme-based sessions co-organised respectively with Hang Seng Bank, the Association of Accredited Advertising Agencies of Hong Kong, the Hong Kong Federation of E-Commerce, iAB Hong Kong and the Hong Kong Public Relations Professionals’ Association.

The sessions cover topics such as the value of creativity, the new era of e-commerce, commerce without boundaries in the post-COVID era and the future of public relations. Also showcased at the event are some entries from the 2022 Kam Fan Awards.

Throughout the event, over 40 local and global exhibitors – among them Emarsys, EternityX, Getty Images, Integral Ad Science and iClick Interactive ­– will showcase their latest digital marketing and e-commerce solutions for taking marketing campaigns to the next generation.

A series of digital marketing and e-commerce workshops will also be organised to share practical skills related to marketing technology and e-commerce promotion. Attendees on site can take part in networking events and meet with Hong Kong marketing service companies to explore collaboration opportunities through one-to-one business matching.

Special discount for Marketeer readers

As Hong Kong is welcoming international visitors with lots of goodies from the “Hello Hong Kong” campaign, Thai markets should make the most of this invaluable opportunity to attend the event in person and reconnect with fellow marketers.

Sign up here now to enjoy 65% discount (US$88 or HK$683) for Marketeer readers with the discount code: BTR04E3P for a full pass to attend the event.

Or get a pass to MarketingPulse Online to watch post-event videos on demand for one month for US$50/HK$390.

More information: www.marketingpulse.com.hk

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